27 of the Best Brands Available on Amazon

J.Crew is our first stop for timeless, polished pieces. On Amazon, you can not only shop the retailer’s lines for men and women, but you can also snag deals from J.Crew Mercantile—which features factory styles at extremely affordable prices. That includes classic denim jackets, long-sleeve chambray shirts, printed jumpsuits, and more.

If you’re looking for anything from cozy oversized knits to bold, party-appropriate minidresses (there are lots of sequins to be found), French Connection will deliver. The London-based brand has made all of its best-selling looks available on Amazon, so you can cash in on two-day delivery if you’re in a pinch. For men, that means cool graphic tees and Euro-chic polos, while for the ladies, you’ve got snakeskin miniskirts, color-blocked turtleneck sweaters, and relaxed poplin pullovers.

As the inventor of blue jeans, Levi Strauss & Co. is pretty hard to beat in the denim department. Shop the retailer’s Amazon store and you’ll find every style, including skinny, slim, taper, straight, bootcut, boyfriend, and distressed, as well extended big and tall and plus sizes. The brand’s classic apparel doesn’t stop there, though—you can also pick up sherpa trucker jackets, logo hoodies, and western snap-up shirts if you’re looking to piece together an entire outfit.

Amazon now has oodles of in-house brands that sell everything from linens and tech accessories to kitchen gadgets and apparel. While they have quite a few women’s fashion lines, Lark & Ro is well-loved for its modern, elevated basics; most of which go for less than $50. Between crepe LBDs, oversized mock neck sweaters, pillow-collared puffer coats, and ponte-knit leggings, the brand has options for work and play so you can stock up for every occasion. Cashmere fans will love the brand’s selection—all priced under $100.

You may know Calvin Klein for its bold, black-and-white #MyCalvins ads (you certainly know the Mark Wahlberg ones, anyways), but the brand also produces a wide range of apparel, handbags, fragrances, footwear, and even home furnishings. You can shop reviewer favorites like their men’s skinny fit jeans, women’s packable down coat, and CK One Eau de Parfum via their comprehensive Amazon storefront.

If you usually turn to brands like Everlane and Lou & Grey when you’re in search of affordable basics, chances are you’ll love Daily/Ritual. The in-house Amazon fashion brand is all about closet staples—think mid-rise skinny jeans, raglan crewneck sweaters, and every T-shirt cut you can imagine. We’ve even incorporated Daily/Ritual’s soft joggers—with a flat drawstring—into our official travel uniform. Peep our Amazon cart right now and you’ll find the brand’s teddy bear coat in dusty rose and caramel because we just can’t choose and at $59, we don’t have to!

We know you know the Amazon coat. You know, THE Amazon coat. The Oprah-approved, 4,500-five-star-reviews-and-counting, Canada-Goose-who Internet sensation. That coat is made by a brand called Orolay, an outerwear company with down coats and jackets in many great styles for men, women, and children—all priced around $100. 

Ugg has come a long way since its early 2000s heyday (AKA when it landed on Oprah’s “Favorite Things” list). While you can still find the brand’s iconic fur-lined boots in various styles and colors, Ugg has also forayed into sneakers, sandals, loafers, and all-weather boots. You can shop men’s, women’s, and kids’ styles—some of our favorites include the Dustin Chukka Boot, the Braelynn Flat Sandal, and the Bailey II Button Boot—via their Amazon shop. 

Shopping for new running sneakers or looking to up your athleisure game? Head on over to Adidas’ Amazon shop. You can filter by men’s, women’s, and kids’ styles, or even shop by 12 specialized sports, be it weightlifting, skateboarding, or volleyball. There’s a lot to look through, but if you want to cut to the chase and see the brand’s most popular options, we’ll point you in the direction of the men’s Samba Classic Indoor Soccer Shoe and Tiro Training Pants, and the women’s Cloudform Pure Running Shoe and Original Trefoil Hoodie.

Cole Haan is our go-to for classic, high quality footwear—especially for men. The brand’s versatile leather styles, like the Grand Chukka, Feathercraft Derby, and Zerogrand Hiker II, are fit for urban and suburban settings with breathable, lightweight designs and rugged outsoles. Of course, you can also shop women’s styles like the block-heeled Harrington Buckle Boot or the sleek Palma Mule Loafer. 

With ads in major fashion mags and billboards plastered all over NYC, Kendall Jenner and Gigi Hadid have effectively sold us on every leather mule, over-the-knee boot, and block-heeled suede sandal Stuart Weitzman has to offer. Luckily for us, we can pick up our favorite pairs—like the 5.5-inch, leopard-print Mirri sandal—right on Amazon. 

Since it debuted in Oregon in 1964, Nike has had no trouble establishing itself as a premier footwear and apparel brand. Now, whether you live near a Nike store or not, you can shop the retailer’s best-selling men’s, women’s, and kids’ styles right on Amazon. Featured shop items currently include the Revolution 5 Running Shoe, NSW Fleece Varsity Hoodie, and the Air Monarch IV Cross Trainer, which has around 4,300 five-star reviews.

Classic ballet flats? Yes. Platform espadrilles? Uh-huh. Suede ankle boots with both narrow and wide options? Thumbs up. Sam Edelman has a shoe for every occasion, not to mention the on-trend denim you’ll want to pair them with. This season, we have eyes for the brand’s Winona Western Bootie, but if you have any warm-weather travel coming up, you’ll also want to check out the Alisha Sandal with its jute trim and colorful ribbon ties.

Celebs like Bella Hadid, Kylie Jenner, and Lili Reinhart have all taken to social media to profess their (#NotanAd) love for Mario Badescu products. While that may lead you to believe the brand’s best-sellers come at a high price, you actually don’t have to be a self-made millionaire (sorry Kylie, billionaire) to afford them. Mario Badescu’s cult favorites—AKA drying lotion (an acne spot treatment), rosewater facial spray (a hydrating mist), and glycolic acid toner (an alcohol-free toner that accelerates skin cell regeneration to reduce fine lines)—all come in well under $20 on Amazon.

Neutrogena is one of those brands that can slowly but surely take over your medicine cabinet. With well-loved products in just about every skincare category (plus makeup, hair, and men’s products), it’s not hard to see why. Lucky for us, the dermatologist-approved brand sells its entire collection on Amazon, so we can get our Hydro Boost Water Gel, (and the Gel-Cream for when our skin is extra dry), Makeup Remover Cleansing Towelettes, and Anti-Residue Shampoo shipped to us in a flash.

If you’ve ever stayed at a Four Seasons or Le Meridien hotel and thought huh, these toiletries are actually better than the ones I have at home, well, keep reading. Malin and Goetz’s face, body, and hair essentials, which can be found in posh hotel rooms around the globe, are also available on Amazon, so you can bring a touch of luxury hotel to your own bathroom. According to reviews (and our past hotel stays), these are the items you’ll want to check out stat: Peppermint shampoo, sage styling cream, vitamin B5 body lotion, bergamot body wash, and rum bar soap.

In the world of luxury beauty, Skyn Iceland has made a name for itself sourcing 100-percent vegan ingredients, like antioxidant-rich berries and soothing algae, from nature itself. We tested the brand’s Pure Cloud Cream—a hydrating formula that combats extreme weather (hot and cold) with oat extract, almond oil, and vitamins A, B, and E—and were elated to find that our sensitive, irritation-prone skin was left hydrated and smooth. Next on our must-try list? The Nordic Skin Peel which exfoliates and improves your skin’s tone and texture with lactic acid, papaya fruit extract, and willow bark.

Whether you’re a skincare minimalist or a serum, face oil, and exfoliator junkie, everyone should know the importance of sunscreen. At home or on the road—and even on deceivingly cloudy days—sunscreen is essential in protecting against UV rays. We always keep a bottle of La Roche-Posay Anthelios 60 on hand, as it features a fast-absorbing, non-greasy formula. Our love for La Roche-Posay doesn’t stop there, though; the dermatologist-tested brand also offers prescription-strength acne treatments, purifying gel cleansers, and sensitive skin-approved BB cream—and the five-star Amazon reviews don’t lie, guys.

We never fly without Tatcha’s Luminous Dewy Skin Mist by our side. The super-fine, super-hydrating facial spritz features Tatcha’s holy trinity of Japanese-sourced ingredients—green tea, rice, and algae. The anti-agers are found in Tatcha’s lineup of luxury skincare products, including the silky, skin-soothing Water Cream, antioxidant-rich Vitamin C serum, and The Pearl Tinted Eye Illuminating Treatment, a makeup/skincare hybrid that brightens, depuffs, and hydrates jetlagged eyes.

High-quality bags are often a considerable investment. If you’re looking for something that will stand the test of time without destroying your bank account, try Samsonite on for size. The nearly 110-year-old brand offers durable hardside and softside spinners for right around the $100 mark. With nearly 2,000 five-star Amazon reviews, the Omni Expandable Spinner (available in carry-on, medium, and large sizes) is everyone’s hardside bag of choice, while the Solyte DLX Expandable Spinner is a favorite among those who prefer softside bags.

Victorinox may be best known for the Swiss Army knife, but we also turn to the brand for their high-end watches and luggage. You can find a bit of everything the company dabbles in on Amazon, but lately, we’re loving their Connex hardside luggage. The line features an array of sizes from a lightweight carry-on with a built-in USB charging port to a large checked bag with an integrated multi-tool inspired by the brand’s OG knife (it has a SIM card replacement tool, ID tag, and pen). This year also saw the release of a few new fun colors including mustard, olive green, and brick orange.

Luggage company Briggs & Riley is lauded for its “Simple as that” lifetime guarantee. While it won’t cover cosmetic dings, the company says “if your bag is ever broken or damaged, we will repair it free of charge, no proof of purchase needed, no questions asked,” which is pretty unheard of.  You can find Briggs & Riley’s carry-ons, checked bags, and totes right on Amazon, as well as their best-selling Baseline Collection. While the expandable softside bag doesn’t come cheap (think $500 and up), just think about how you’ll never have to buy another bag again.

Let’s make one thing clear from the jump: TUMI bags don’t come cheap—like not even close. That said, the luxury luggage brand constructs its softside spinners from abrasion-proof ballistic nylon, which means they won’t rip, snag, or tear—no matter how aggressively they’re flung down the baggage claim chute. As for hardside spinners, TUMI has a few different collections which are made from polycarbonate, aluminum, and Tegris, a lightweight thermoplastic material that’s found in NFL gear and even NASCAR vehicles. You can shop all of TUMI’s offerings, including their ever-popular V4 International Expandable Carry-On, right on Amazon.

Delsey is one of the largest, most trusted luggage manufacturers in the world. Based in Paris’ suburbs, the brand produces spinners, weekenders, garment bags, and more—all with a luxe French twist. The Chatelet Hard Hardside Spinner, a favorite among Amazon reviewers, features a champagne white exterior, faux leather accents, and a braking system that prevents your bag from rolling away. If you prefer metallic options, their Helium Aero Hardside Spinners are also well loved.

Is there a sunglass style more iconic than Ray-Ban’s circa-1937 Aviator? We think not. Check out the brand’s Amazon shop and you can pick up other timeless styles, like the Original Wayfarer and the Clubmaster, as well as trendy ones like their Square Evolve Photochromic Sunglasses. While you’re there, you can also peruse eyeglasses if you’re in need of new prescription frames. 

When we think watches, one brand comes to mind straightaway: Fossil. The brand’s retro-inspired timepieces are well-made, attractive, and affordable, after all. On Amazon, you can shop Fossil’s men’s and women’s options as well as jewelry, handbags, and wallets. Of all their offerings, we’re partial to the classic Ledger Stainless Steel and Leather Casual Quartz Watch (which is just $50, by the way) and the Camilla Convertible Backpack which makes for a great travel bag as it can be carried three different ways.

If you, like us, live by the motto “one can never have too many tote bags,” you’ll love what Baggu is all about. The Brooklyn/San Francisco-based brand sells an array of accessories, but it was their first product—a reusable, foldable nylon bag—that really took off running. The tote, which is available in baby, standard, and big sizes, comes in handy whether you’re grocery shopping, packing a work lunch, or picking up souvenirs on vacation. As of late, our favorite patterns include Cantaloupe Slice, Lox Plate, and Blush Bougainvillea. In addition to Baggu’s adorable collapsible bags, WTP editors are especially fond of the brand’s canvas backpacks and nylon pouch sets.